Public Relations Strategies: How to Get Your Doctor on the News Now

In this 6-part course, your team will discover how to use public relations to get your doctor on the news as a featured expert. We’ll provide step-by-step instructions and discuss strategies for navigating the newsroom maze, timing your news event to win coverage, and how to stay on message when the news anchor plays hardball.

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On- Demand Digital Training: Strategies to Get Your Doctor on the News Now

Getting your doctor on the news as a featured expert enhances your doctor’s image, positions them as an expert in your subspecialty and boosts your practice’s reputation. Getting your story idea covered is no easy task, so practice managers and marketing teams need to use proven public relations strategies to place their physicians on the local news.

In this 6-part course, you’ll learn how to write effective news releases; tips to navigate the newsroom maze to win TV, radio, print and digital coverage; how to build relationships within newsrooms; and what you can do to get your doctor on speed-dial to become a regular guest on the news.

Each module is around 10-minutes and includes videos and strategies you can access on-demand. Here’s what’s covered in each module:

  • Module 1: Overview of Public Relations Strategies
  • Module 2: Writing News Releases that Make it Past Newsroom Gatekeepers
  • Module 4: Staying on Message When the News Anchor Plays Hardball

  • Part 4: Be Aware of Your Behavior

  • Module 5: Building Your News Release around a Character
  • Module 6: Leveraging Your News Video Clip in Your Marketing Plan
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Training Designed for
the Busy Medical Practice

Training Designed for the Busy Medical Practice

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